NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors.
The project sponsor is SPIR. The project organizer is Gemius S.A.
The NetMonitor research is realized via combination of methods: measurement on the server side (site-centric) as well as on the user side (user centric).
Internet audience monitoring
Socio-demographic research of visitors
is realized on a panel (sample of visitors) of Czech internet users. The panel consists of 2 parts: Pop-up panel which collects information by showing pop-up questionnaires on participating websites and NetMonitor panel which uses a local application, NetSoftware, installed on individual NetMonitorPanel members’ computers. The resulting Joint panel comprises ca. 30.000 people and reports unified data.
The system processing eliminates inaccuracies arising from deleting cookies and delivers the actual number of visitors (real users). Research infrastructure is used now for overlying research, such as post-buy analyses, ad-hoc research, and campaign pre-tests and post-tests. Mutual comparability (and possible interconnection) of results enables standardized monitoring of the Czech internet in this area.